Many different sectors and industries felt the economic strain in 2020, but small businesses, regardless of their wares, location or ethos, had to take the full force of the storm. As lockdown measures began across the world, many brick-and-mortar stores lost their connection to their audience, robbing them of the vast majority of their income.…
An interesting news story recently emerged from Plymouth, England. Facebook users found their posts and comments removed, members were banned from groups and accusations of bullying were thrown out by the social media giant, all for seemingly talking about their city. How did this happen? It turns out that each person affected had at some point talked…
Social media has long been in the spotlight; however, over the last few years, the giants have been under fire for numerous reasons. Pick your platform — Facebook, Instagram, Twitter, TikTok. They’ve all been embroiled in problems and scandals, with public and political outrage often the result. Yet many of us still flock to them…
Content marketing is a great way to connect with your audience and establish yourself as a trusted thought leader in your industry. A solid content marketing plan will help build your business’s reputation and credibility. However, a poorly conceived content strategy that doesn’t deliver authentic value to your target audience can come across as nothing…
The video call company has seen its revenue almost quadrupled, rising 335% from last year as it sees a massive demand in use due to the pandemic Posting revenue of USD$663.5 million for the last quarter, $130 million more then predicted, with shares rising in the same period Zoom has seen 105,000 new customers…
If anyone at the start of this year could have accurately predicted how 2020 would unfold, I think it is fair to say that almost all of us would have taken the news with quite a bit of skepticism. But as the pandemic continues, this extraordinary series of events has come to play with massive…
If anyone at the start of this year could have accurately predicted how 2020 would unfold, I think it is fair to say that almost all of us would have taken the news with quite a bit of skepticism. But as the pandemic continues, this extraordinary series of events has come to play with…
Is Now the Time of Online Shopping? Since the beginning of lockdown measures, online shopping has jumped, with customers hesitant to venture into stores. For March of this year, U.S. sales for online grocery shopping stood at $4 billion, just as lockdown began in the country. By June, the monthly figure stood at $7.2 billion,…
It is no surprise that with the Covid-19 pandemic and lockdown orders in place in many areas of the world, that more people have had time to spend at home. With commutes removed from the day, as well as many other tasks, it would seem that many people have turned to new hobbies or entertainment…
As e-commerce has risen amidst lockdown, Shopify has capitalized to full extent As smaller shops have struggled to stay afloat amidst closed stores, growing rent bills and employee wages, especially in the midst of lockdown, those who have taken the leap into online have been able to stay connected to their customers and keep operating…