TikTok’s new Local Feed tab shows content tied to the location of users who opt in and share their geographic area to help them find nearby businesses and community events. The rollout of this new feature signals a meaningful shift in how discovery happens on the platform, moving from broad virality toward proximity-driven relevance. For…
As board scrutiny intensifies and investor activism increases, agency conversations with senior executives are shifting away from creative output and toward measurable business impact. Today’s C-suite isn’t just asking what marketing will do for their organizations but what it will prove, how it mitigates risk and whether it strengthens long-term enterprise value. Here, 15 members…
Lisa Montenegro is Founder & President at Digital Marketing Experts – LM Marketing, a Premier Google Partner Agency located in Toronto. For over a decade, the hashtag was the undisputed king of social media discoverability. Businesses used to follow a simple rule: Cram as many hashtags as you can into a caption to get the widest reach.…
Breakthrough client moments often start small. A seemingly modest project, a stalled campaign or an almost-overlooked opportunity can reveal insights that shape how agencies operate long after the initial win. Over time, those lessons become internal playbooks—practices and habits teams return to over and over again because they repeatedly prove their value in the real…
Every PR practitioner has seen it happen: A client with great potential quietly undermines their own PR strategy, not through scandal or crisis, but through minor actions that seem harmless—until they aren’t. A polished yet lifeless quote here, a blitz of dud press releases there, and before long, media connections that took years to cultivate…
In the high-stakes world of digital marketing, “the algorithm” is often spoken of as a shadowy, unpredictable force that gatekeeps success. For small and medium-sized businesses, trying to keep up with every tweak to the Instagram feed or TikTok “For You” page can feel like a full-time job with no guaranteed ROI. However, there is…
Businesses have a vital interest in highlighting women’s contributions to society and the world—approximately half the global audience of consumers is made up of women, after all. Moreover, the internal benefits for a company that actively supports and empowers women are numerous and well-documented, from being viewed as a more attractive employer and seeing higher…
Lisa Montenegro is Founder & President at Digital Marketing Experts – DMX Marketing, a Premier Google Partner Agency located in Toronto. In the ever-evolving world of search engine optimization (SEO), one principle remains paramount: providing value to the user. This principle is embodied in Google’s E-E-A-T (experience, expertise, authoritativeness and trustworthiness) guidelines. While E-E-A-T has been a factor for…
While Instagram users can still search for hashtags to find relevant content, the platform recently removed the ability to follow hashtags, so users no longer see posts that include hashtags they have followed directly in their feed. Instagram’s move has shifted content discovery and led to a potential decline in reach for branded accounts that relied on…
Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, agency leaders might feel hesitant to outsource tasks to outside parties. Their concerns—from a reliance on external partners leading to vulnerabilities if the partnerships fail…