Professionals working in public relations use digital channels to connect with consumers and build relationships that create trust in the company and its offerings. Good PR can be a game-changer for a business that relies heavily upon a positive public perception to fuel its profitability. With so many aspects of communication and human connection evolving…
If there is one truth about agency life, it’s that it is never boring. Professionals who thrive in the busy fields of marketing, advertising and public relations have a taste for variety and always approach the many opportunities and challenges they face with an open, curious and innovative mindset. Ask any agency leader to tell…
As TikTok, Instagram Reels and YouTube Shorts seemingly dominate the social media marketing headlines at the moment, it can be easy to forget about Instagram Stories. Far older than any of the new short-form video trendsetters, Stories may seem like old news. Yet with its steadily evolving suite of tools and features, it remains one…
To reach a target audience with a compelling message, the power of a story cannot be understated. If your brand builds a narrative using Instagram and Facebook stories, it can be a great way to engage with your followers and fans and convince them to click and convert. The Stories feature has seen many evolutions…
From types of clientele to subject matter expertise, practice areas and menus of services, every agency has its particular differentiators that help it stand out in a crowded field and appeal to its target audience. Facing stiff competition to win clients, agency owners need to take note of emerging trends in their industry to ensure…
The name of the game in digital marketing today is “community.” Any business that can grow its reputation beyond being known as a mere purveyor of goods or services can also grow brand awareness, customer loyalty and its bottom line. The key is to create an online presence on relevant platforms where users have opportunities…
Marketing is all about getting what you can offer consumers in front of the right people. If you can reach potential customers and clients who may be interested in your product or service with messaging that shows them how it could benefit them, you have a chance at converting those prospects into sales. After capturing…
In the not-so-distant past, content marketing tactics were considered optional pieces of an overarching marketing strategy. Today, however, sharing valuable content with their target market is a must-do for companies in many industries. Whether you and your creative staff produce original content or gather it from third-party sources, providing your customers and prospects with information…
Partnering with another business in a related vertical to collaborate on your marketing efforts is a potentially lucrative strategy that can help you gain new customers. By sharing costs and leveraging insights into the needs, desires and pain points that are relevant to each other’s audience, your outreach to connect with new prospects becomes both…
We’ve all been there before: You fill a digital cart with items you need or want, carried along from one suggested offering to another, until you decide it’s time to make the purchase—only to stumble upon some element of the e-commerce customer journey that stops you in your tracks. What factors lead shoppers to abandon…