Understanding the COVID-19 Effect on Online Shopping Behavior Source: https://www.bigcommerce.com/blog/covid-19-ecommerce/#changes-in-revenue-across-ecommerce Is no surprise to anyone that COVID-19 has shifted consumer’s behaviors and for business owners, it is important to understand and identify these trends to thrive during these trying times. As underlying consequences of this global pandemic are set to be carried for the next…
I was really pleased to find some good guidance on market research to share with you this week. It’s a topic that doesn’t get much attention, but one that can make or break a startup or any plans for expansion. Marketing and sales Need a DIY guide to market research? In his SurveyGizmo article, Chris…
If you’ve been in the SEO world for any amount of time, you’ve probably heard all of these statements at some point: SEO is dead. SEO is alive and well. All of your blog posts must come from keywords. You should stop wasting time with keywords. SEO gurus have been saying things that contradict each other…
Since the beginning of e-commerce, social media has had its participation in one way or another. The difference between then and now is the degree of integration of different social media apps with e-commerce sites. Shopping behaviors have shifted: younger consumers are now more influenced by social media than by their older peers, and more…
Influencer marketing is on the rise today but there’s a lot of noise out there in the online marketing world, and in 2017 it will only continue to increase. More and increasingly varied advertisements from all the major social media channels will continue to bombard your potential customers. So what is the savvy marketer to…
If there’s one certainty in SEO, it’s that it’s always changing. To better understand SEO today it helps to look at where it began and how a whole host of factors now influence its role and function. Some people think SEO is dead? While others still hold it in the highest regard. To shine a…