Social commerce has grown rapidly and many businesses have been quick to set up their digital storefronts. However understanding what your target audience wants is important, especially when it comes to planning promotion strategies. Statistics from Sprout Social for the 4th quarter of 2021 show that 45% of consumers are likely to purchase apparel, nearly…
Ecommerce has seen massive growth around the world in the last 2 years and new forecasts have predicted that in the next 4 years it will grow by US$10.87 trillion. The report, conducted by Report Linker, has forecast that from 2021 through to 2025 the global ecommerce market will grow by over $10 trillion. With…
If anyone at the start of this year could have accurately predicted how 2020 would unfold, I think it is fair to say that almost all of us would have taken the news with quite a bit of skepticism. But as the pandemic continues, this extraordinary series of events has come to play with massive…
Loblaws has seen a massive increase in ecommerce, as it rises 280%. From the start of year to the end of July, the company had online sales of C$1.2 billion. The amount is across their grocery, pharmacy and apparel platforms. The company have said experts see a continued growth in their ecommerce and our expanding…
If anyone at the start of this year could have accurately predicted how 2020 would unfold, I think it is fair to say that almost all of us would have taken the news with quite a bit of skepticism. But as the pandemic continues, this extraordinary series of events has come to play with…
In findings released by Statistics Canada, the year over year total for June was at an increase of 70.6%, whilst ecommerce sales had yet to drop to below the pre-pandemic levels However, when compared to prior months, online retail revenue has dropped 13%, when adjusted for basic seasonal effects Overall, ecommerce sales reached C$3.2 billion…
It is no surprise that with the Covid-19 pandemic and lockdown orders in place in many areas of the world, that more people have had time to spend at home. With commutes removed from the day, as well as many other tasks, it would seem that many people have turned to new hobbies or entertainment…
Source: https://www.semrush.com/blog/ecommerce-covid-19/ As businesses try to catch up with new consumer trends and rapidly changing purchasing behaviors, they are faced with new challenges from the supply chain to e-commerce adoption and expansion. User behavior As we navigate through phase 2 of this global crisis the focus has shifted from health products to entertainment/leisure products. According…
Understanding the COVID-19 Effect on Online Shopping Behavior Source: https://www.bigcommerce.com/blog/covid-19-ecommerce/#changes-in-revenue-across-ecommerce Is no surprise to anyone that COVID-19 has shifted consumer’s behaviors and for business owners, it is important to understand and identify these trends to thrive during these trying times. As underlying consequences of this global pandemic are set to be carried for the next…
Since the beginning of e-commerce, social media has had its participation in one way or another. The difference between then and now is the degree of integration of different social media apps with e-commerce sites. Shopping behaviors have shifted: younger consumers are now more influenced by social media than by their older peers, and more…