5 Mistakes Brands Make When Launching a New Product on Social Media (And How to Avoid Them)

Social media has become an indispensable tool for brands launching new products. With its vast reach and diverse audience, it offers a powerful platform to generate excitement, build anticipation, and drive sales. However, a successful social media product launch requires careful planning and execution. Many brands stumble by making avoidable mistakes that can hinder their…

Canadian Ecommerce Sale

Canadian ecommerce sales up 70% compared to last year in June

In findings released by Statistics Canada, the year over year total for June was at an increase of 70.6%, whilst ecommerce sales had yet to drop to below the pre-pandemic levels However, when compared to prior months, online retail revenue has dropped 13%, when adjusted for basic seasonal effects Overall, ecommerce sales reached C$3.2 billion…