In today’s digital age, Instagram has become a powerhouse for individuals, businesses, and influencers to connect with their target audiences. However, if your Instagram marketing efforts aren’t yielding the desired results, it’s time to conduct a thorough audit of your account. In this blog, we’ll explore the article, “How to Improve Your Instagram Results: Small…
In the vast digital landscape, mastering the art of Instagram Stories can elevate your marketing strategy to unprecedented heights. The article, “Instagram Stories: Creation to Conversion for Marketers” by Social Media Examiner explores the untapped potential of Instagram Stories for marketers, from creation to conversion. In this blog, we’ll uncover the persuasive reasons why Instagram…
When it comes to posting your content, you should not limit it to a singular site. However, when it comes to cross-posting, and sharing the same content on different social media platforms, there are some important points to keep in mind. The main 2 points are keeping in mind each site’s unique upload requirements and…
The caption for a post is important on any social media platform, especially on Instagram. However, you want to make sure you get the information across without creating a wordy post. Whilst Instagram has a maximum limit of 2200 characters, roughly 350 to 550 words, you want to aim below this level. Whilst not every…
Social media is a great place for brands to connect with customers and help get the word out about new updates and product releases. It has also rapidly become one of the first stops consumers will go to when researching about a brand. Statistics from Hootsuite’s 2022 trend report found that 53.2% of 16-24 year…
User-generated content can have a major impact on convincing people to shop with a certain brand. The Stackla Report shows that it is shown to be more impactful then influencer content. According to the report, user-generated content is 8.7 times more impactful then that of content created by influencers, and 6.6 times more impactful than…
Through features and apps like Instagram Reels and Tik Tok, filming videos vertically has quickly become relevant. The popular, ‘snackable’ content of short-form video is designed for vertical filming and this is something you need to keep in mind with your content. Simply transferring horizontally filmed videos over can lead to your viewer having to…
As both users and businesses alike move towards short-form video content, such as with Tik Tok and Instagram Reels, it’s is important that the videos you create can connect and engage your audience. The upsurge in short video popularity has shown that many consumers are often looking for entertainment from the brands they follow, with…
As social commerce becomes more popular, it is important for businesses to know the best way to connect their products and services with consumers on social media. Research from Sprout Social shows that the most common ways that consumers are finding the perfect product for what they need is coming from targeted ads (49%) and…
Instagram Stories has rapidly risen to be a main choice for many brands and marketers in the last few years, with new statistics showing that Stories is estimated to hold over 25% of Instagram’s ad revenue in 2022. Rising from over US$11 billion in 2021, it is expected to reach $15.95 billion in ad revenue…