User-generated content can have a major impact on convincing people to shop with a certain brand. The Stackla Report shows that it is shown to be more impactful then influencer content.
According to the report, user-generated content is 8.7 times more impactful then that of content created by influencers, and 6.6 times more impactful than branded content.
User-generated content resonates well with audiences as it shows authenticity to the products and services your brand provides, as well as potentially moving other users further down the sales funnel.
Source: https://blog.hubspot.com/marketing/buyer-behavior-statistics
