As more brands turn to Instagram Stories, make sure to use Highlights effectively

Stories present a great way to engage with your audience, but not everyone gets to see your Story content due to its 24-hour expiration date. Highlights allows for Stories to be watched after this period and can be utilised to effectively boost your content. To maximize your Highlights, you need to focus on what you…

Organic short-form content that drives engagement is not always about style and presentation

Short-form video has taken the social media world by storm and as brands move to use it in their content, remember that often organic content works better when less stylised and polished. Whilst planned, stylish posts have their place and can work extremely well, less structured video content has shown to resonate extremely well with…