- Stories present a great way to engage with your audience, but not everyone gets to see your Story content due to its 24-hour expiration date. Highlights allows for Stories to be watched after this period and can be utilised to effectively boost your content.
- To maximize your Highlights, you need to focus on what you most want your followers to see. Stories can be great for conversions and this extends to Highlights.
- Highlights can be effectively used for brand announcements, such as new product launches or events, and information you want easily found by your audience. It is important to remember to use links in your Stories, making it easier for users to go from your Highlights to your site.
Source https://sproutsocial.com/insights/instagram-stories-highlights/
