As both users and businesses alike move towards short-form video content, such as with Tik Tok and Instagram Reels, it’s is important that the videos you create can connect and engage your audience.
The upsurge in short video popularity has shown that many consumers are often looking for entertainment from the brands they follow, with statistics from HubSpot showing more marketers aim to invest more than last year in content like this in 2022.
95% of those surveyed who already used humorous videos looked to increase or maintain the same level of investment from last year, whilst 56% of those who say they don’t currently are looking to do so by the end of the year.
Source: https://blog.hubspot.com/marketing/data-backed-social-media-marketing-recommendations
