Quality online customer service is key part of any successful business, though many brands and companies have struggled to provide the same through social media.
As more consumers turn to social media platforms to resolve questions and queries, it is vital that your brand can answer effectively. A recent survey by Hootsuite has shown that customer care on social media has increased in value for brands.
59% of respondents said that social customer care had increased in value for their company, according to Hootsuite’s Social Trends 2022 survey. With users turning to your social media prescence to look for answers, it is vital that you can provide the same quality support you would with someone in store or via call.
Source: https://blog.hootsuite.com/social-media-marketing-for-retail-brands/
