A day after Facebook took a major hit on the markets, Twitter has seen its share value fall by more than 20 per cent. For more on why, we spoke with Lisa Montenegro, a digital marketing expert based in Toronto. Watch Video – https://www.facebook.com/CTVNewsChannel/videos/1883949211666401/
Watch Video – https://www.ctvnews.ca/video?clipId=1448373&playlistId=1.4028878&binId=1.810401&playlistPageNum=1&binPageNum=1
Canada’s federal government could be doing a better job reaching out to people who are thinking of crossing the Canada-U.S. border irregularly and claiming asylum, experts suggest, and it could start by actually paying for ads on social media. The ad buys that have been made in connection with the border crossings have been limited to…
All digital marketing agencies today need to be able to provide clear metrics on their customers’ social media return on investment (ROI). It is surprising to me to still hear businesses comment that social media is optional and not measurable. This is definitely a risk that businesses can’t afford to take now that social media has…
When you take a second to think about it, it’s not all that surprising that Google has revamped Gmail Ads. I mean their tagline of Google reaches 1 billion users globally is enticing, but what are Google really offering here? <h1>What Are Gmail Ads?</h1> If you’re looking to grow your business then being part of…
Facebook has been accused of tracking users’ emotions to share with advertisers, according to an internal document that was leaked to The Australian newspaper on Monday. The social media giant allegedly used “sentiment analysis” to enable curated advertising practices addressing kids as young as 14 when they’re feeling “stressed,” “defeated,” “anxious,” “overwhelmed,” “nervous,” “stupid,” “silly,”…
Borrowell CEO Andrew Graham was in for a shock when some customer feedback recently reached his desk. Unbeknownst to Graham, the Toronto-based loan company’s digital ads were running on the website of Breitbart News Network. That’s the far-right outlet formerly run by Stephen Bannon, the notorious White House adviser who’s been described as a white…
I was really pleased to find some good guidance on market research to share with you this week. It’s a topic that doesn’t get much attention, but one that can make or break a startup or any plans for expansion. Marketing and sales Need a DIY guide to market research? In his SurveyGizmo article, Chris…
If you’ve been in the SEO world for any amount of time, you’ve probably heard all of these statements at some point: SEO is dead. SEO is alive and well. All of your blog posts must come from keywords. You should stop wasting time with keywords. SEO gurus have been saying things that contradict each other…
Since the beginning of e-commerce, social media has had its participation in one way or another. The difference between then and now is the degree of integration of different social media apps with e-commerce sites. Shopping behaviors have shifted: younger consumers are now more influenced by social media than by their older peers, and more…