SMS marketing has often been described as having died, but it seems news of its demise was greatly exaggerated. A recent study by SimpleTexting shows that through 2020 and into 2021, SMS marketing has shown a resurgence, with the pandemic resulting in more people checking their phones. 61% of consumers increased or significantly increased the…
As Tik Tok continues to see fantastic success, many companies have been quick to put out their own short-form video versions. Instagram’s Reels sits as one of the main competitors, so knowing what each one offers can be important to deciding which to use. The main difference is the length of video, with Tik Tok…
The original place for disappearing social media stories, Snapchat has a smaller user base then Facebook or Instagram. However, it is the most highly trafficked social media platform for young adults and teenagers. If you are aiming towards Gen Z or Millennials, Snapchat may be worth considering. Snapchat works well with a direct approach to…
It is no understatement to say that Tik Tok has had a major influence on content in the last year and a half. With both Instagram and YouTube releasing their own versions (Reels and Shorts), video content, especially short-form, has risen once again in popularity, with many users and businesses harnessing it to be humorous,…
When it comes to capturing the attention, storytelling is one of the most effective methods. In fact, research into the field of neuroscience has proven this. As people, we seek out and respond to well-crafted narratives. Utilizing this in your content can be a fantastic technique for gaining the attention of audiences, be it on…
Your are given 33 characters for your name and 150 for your bio on Instagram and with this you need to be able to convince users to follow your content. Whilst this may seems like a tall order, simple touches can make big difference. Both name and bio should be clear and easy to understand,…
Creating and sharing content that is relevant and appealing to the interests of the specific audience should be a main focus in 2021, according to HubSpot’s State of Marketing 2021 report. Studying your audiences needs, interests and likes will allow you to accurately share content with them that appeals and speaks to them, better connecting…
Data from the Sprout Social Index shows that marketers see video as the most valuable form of content in 2021, with 54% of those surveyed. However, many brands and companies are hesitant to dive into video content, staying with solely with images. Currently, only 14% of Facebook, 11% of Instagram and 5% of Twitter posts…
In 2020, 42% of people turned to social media to research products, with younger generations conducting more research on social media platforms than on search engines. Research by HubSpot found that Facebook is the favoured choice, with 51% of respondents using it for product research. YouTube held 30% and Instagram and Pinterest both held 6%.…
Many different sectors and industries felt the economic strain in 2020, but small businesses, regardless of their wares, location or ethos, had to take the full force of the storm. As lockdown measures began across the world, many brick-and-mortar stores lost their connection to their audience, robbing them of the vast majority of their income.…