Video quickly became the main choice of content on social media this year and looks set to continue that way into 2022. Knowing which social media platforms are the main choice for your audience is key. The HubSpot 2021 State of Marketing Report found that whilst TikTok and Instagram have risen in popularity, especially amongst…
When it comes to your social media presence, positive interactions with users can have a major impact, fully swaying them to your brand. Sprout Social’s Future of Social Media report found that 78% of consumers are more willing to buy from a brand if they have a positive experience with them on social media. 77%…
When it comes to your Instagram profile, be it creating a brand new one or updating, it can often seem challenging then first atlnticipated with he limited number of characters. However, taking the right steps can give the perfect first impression to anyone viewing. After securing a username that is recognisable and easily searchable, you…
As live chats become increasingly popular routes for consumers to contact customer support, it is important to make sure that these interactions not only help the user, but leave them with a good opinion of your brand. Live chat statistics from Kayako show that many consumers favour quality support over the speed, with 95% indicating…
Live streams are a great way to connect with your audience, but it can easily seem that once you finish streaming, that’s it. Not true, in fact your live streams provide you with a wealth of content to tap into and further engage your audience. A great start is editing streams to be published on…
Often dubbed ‘content recycling’, content repurposing can help provide new value to your audience, whilst building of content you have created. This can be done by providing updates on certain posts for educating your audience, or repurposing video content to fit to social media requirements. For example, a lot of video content for certain sites,…
A recent study by Kantar has found that Tik Tok is seen by consumers as the platform with the most ‘fun and entertaining’ ads, with the interactivity being noted. The survey saw it favoured over Twitter, Google, Instagram and Amazon. The short-form video app has quickly become a favoured platform for marketers, as 80% of…
Instagram Stories has updated to remove the swipe up feature and add in the link sticker, so it is important to get to grips with it. Aside from making sure to utilize it, here is a few other tips. A main priority will be to edit any story templates you use. As well as removing…
Authenticity and transparency are major factors for consumers on social media. They want to see the human side of your brand and doing so can help better connect you to your audience. Engaging your audience on a more personal level by providing them with behind-the-scenes glimpses not only appeals to their curiosity, but shows them…
Authenticity and transparency are major factors for consumers on social media. They want to see the human side of your brand and doing so can help better connect you to your audience. Engaging your audience on a more personal level by providing them with behind-the-scenes glimpses not only appeals to their curiosity, but shows them…