Google My Business has been renamed Google Business Profile as the search engine giant looks to move more of its business management features into Google Search, Maps and other Google apps. For now, little has changed aside from branding, but through the next few months more features will be moved from the My Business web…
When it comes to social media, many brands look simply to promote, focused on only their output. However, community building can play a vital part in your social strategy. Engaging, encouraging and growing your community can help users become invested in your brand, making them more likely to not only engage more with your content,…
Gone is the swipe up feature, in comes the link sticker. The new replacement feature of Instagram Stories, the link sticker allows you to generate more traffic and conversions. Once selected, it will allow you to add a link to your website. This can be used to promote a range of content and pages. For…
The short form video app has stormed forward and passed 1 billion active users in September. However, they are some other interesting statistics to remember about the app. One of the most important to keep in mind is that 63% of Tik Tok users are below the age of 30. Millennials and Gen Z are…
Whilst Tik Tok has become famous for its viral challenges and trends, these are not always the best route to go in terms of content. They tend to be rather universal and whilst they may lack up views, they do not always bring high engagement. On the flipside of this, niche content can appeal to…
Social media is where visuals take centre stage, especially on platforms such as Instagram. Because of this, you want to make sure that your imagery and videos are of good quality. It doesn’t matter if it is photos you take yourself, stock images or graphics, you need to make sure that each is done with…
For many consumers, social media has become the first place to engage with brands. This can be for researching products and services or to ask questions. For the latter, your social media needs to be able to keep up. Staistics from Sprout Social show that 49% of people on social media are likely to unfollow…
Every single social media platform out there is changing and remodeling, which includes adding, removing and modifying features. Instagram is no different and to make sure your content is at it’s best, you need to be aware of these changes. Keeping up with new or upcoming features can help you better utilize them for your…
With all the new modes, features, trends and advancements that come out with social media platforms, it can often lead to forgetting some of the more simple things to do. One of the main ones to always remember is to engage with your customers. Interacting with your audience in comments is public and open for…
As TikTok and Instagram Reels see considerable success, getting into short-form content is a great idea, if you have not done so already. YouTube Shorts is another major contender for short, ‘snackable’ content and well worth considering. Whilst Tik Tok saw a staggering growth in its user base in the last 2 years, Shorts has…