- The short form video app has stormed forward and passed 1 billion active users in September. However, they are some other interesting statistics to remember about the app.
- One of the most important to keep in mind is that 63% of Tik Tok users are below the age of 30. Millennials and Gen Z are the major generations here and as such, you need to analyse how well your brand will do marketing to them.
- Another interesting statistic is from a leaked Tik Tok deck, which finds that the average user opens the app 19 times a day. Combine that with the average user time spent per day at 89 minutes, it shows users are keen to watch content in what they are interested in.
- The final statistic to think about is that according to App Annie, Android users of Tik Tok now spend more time watching content on the short form video app then they do on YouTube.
Source : https://blog.hubspot.com/marketing/tiktok-stats
