- Google My Business has been renamed Google Business Profile as the search engine giant looks to move more of its business management features into Google Search, Maps and other Google apps.
- For now, little has changed aside from branding, but through the next few months more features will be moved from the My Business web interface to work directly within Search and Maps.
- Google have said the aim is to “keep things simple” and are looking for business to manage their individual listings directly on Google Search or Maps. The change over between My Business and Business Profile will happen over the next several weeks.
