- For many consumers, social media has become the first place to engage with brands. This can be for researching products and services or to ask questions. For the latter, your social media needs to be able to keep up.
- Staistics from Sprout Social show that 49% of people on social media are likely to unfollow a brand if they give poor customer service. Regardless of platform, your social media needs to be able to meet users queries.
- Look for how you can best answer customer questions and making sure that no message gets ignored. Even if it is only being able to point someone in the right direction, it helps contribute towards providing the customer a better experience with your brand.
Source : https://sproutsocial.com/insights/stats-for-marketing-in-2021/
