The Power of Hashtags. It used to be a pound sign, and now it’s called a hashtag. This symbol is popular on Twitter, but it’s commonly used on other social media platforms as well. Hashtags aren’t just symbols; they’re also hyperlinks with the symbol attached in front. A hashtag serves several purposes: it makes your…
At Facebook’s annual F8 conference, the social media giant announced a test program that will hide the likes on Instagram posts from public view. The feature will be implemented for some users in Canada during the first week of May, 2019. It’s called “private like counts,” and will result in Instagram users no longer being…
All digital marketing agencies today need to be able to provide clear metrics on their customers’ social media return on investment (ROI). It is surprising to me to still hear businesses comment that social media is optional and not measurable. This is definitely a risk that businesses can’t afford to take now that social media has…
When you take a second to think about it, it’s not all that surprising that Google has revamped Gmail Ads. I mean their tagline of Google reaches 1 billion users globally is enticing, but what are Google really offering here? <h1>What Are Gmail Ads?</h1> If you’re looking to grow your business then being part of…
Facebook has been accused of tracking users’ emotions to share with advertisers, according to an internal document that was leaked to The Australian newspaper on Monday. The social media giant allegedly used “sentiment analysis” to enable curated advertising practices addressing kids as young as 14 when they’re feeling “stressed,” “defeated,” “anxious,” “overwhelmed,” “nervous,” “stupid,” “silly,”…
Borrowell CEO Andrew Graham was in for a shock when some customer feedback recently reached his desk. Unbeknownst to Graham, the Toronto-based loan company’s digital ads were running on the website of Breitbart News Network. That’s the far-right outlet formerly run by Stephen Bannon, the notorious White House adviser who’s been described as a white…
I was really pleased to find some good guidance on market research to share with you this week. It’s a topic that doesn’t get much attention, but one that can make or break a startup or any plans for expansion. Marketing and sales Need a DIY guide to market research? In his SurveyGizmo article, Chris…
Since the beginning of e-commerce, social media has had its participation in one way or another. The difference between then and now is the degree of integration of different social media apps with e-commerce sites. Shopping behaviors have shifted: younger consumers are now more influenced by social media than by their older peers, and more…
What is link building content? Most people think getting link building results starts with doing outreach and analysis. Once you’ve obtained the best possible links and add them to your content, you stop doing outreach and therefore you don’t get any more links. If you this is the process you follow, you might be missing…
Pinterest? Instagram? What is the Best Image based Social Media platform? There has been buzz around both of these platforms for a while. Even if your business doesn’t happen to offer an inherently visual product or service, you’re suddenly required to decide whether to place your marketing efforts in Pinterest or Instagram. There are a…