Instagram Reels has a major difference with Stories, which is namely the exposure you can get. With Stories, you are limited to your content being shown to those already in your network. Different case with Reels however. Through the Explore feed and hashtags, Reels can be easily discovered, opening up your brand to new users…
With 78% of consumers seeing social media as the fastest and most direct way to connect with brands, there is an emphasis on making sure your social media is responsive to your audience. Being a responsive brand, offering your audience reliable customer service and engaging content is one of the main things consumers are looking…
Understanding social media algorithms is a tricky business, though fortunately we do know the basic workings of most and this is true with Tik Tok. When it comes to the key ranking signals, they are split between user interactions, video information and device and account settings. For user interactions, anything that speaks about the content…
With the leaves beginning to fall and every major coffee store putting out seasonal beverages, autumn is well and truly here. With this, many brands look to seasonal marketing on social media. If you want to join in on the festive posting, remember that tapping in to your audiences nostalgic associations with the season is…
Facebook Stories disappear after 24 hours and are found at the top of the newsfeed, like with Instagram. With Stories from both friends and business put next to each over, it makes your content more likely to reach your audience. When it comes to creating a Facebook Story, it can be done from the desktop…
Instagram Stories is used by more then 500 million accounts on a regular basis, with many people following businesses to see the Stories they produce. As the first thing users see when they open the app, Stories is the perfect place to engage. Stories bring in your biggest fans and provide the perfect place to…
As social media becomes an increasing space for brands to connect with customers, research from the Sprout Social Index shows that 76% of consumers follow brands on social media so that they can access customer support. Often dubbed ‘conversational commerce’, the statistics show that more and more consumers are looking to social media to engage…
One third of the most viewed Instagram Stories are from businesses, according to the social media platform. Along with this, 50% of businesses create at least 1 story per month. With 500 million users every day, Stories has become one of the most popular social media formats. Utilizing it in your strategy can allow you…
The former is designed to allow brands to advertise with a carousel format on their profile page, giving user the ability to scroll through a handful of products. Shoppable Twitter Cards work through organic tweets, with direct links to a product or shopping page generating a “shop” button and p As more people shop online,…
Tik Tok, Instagram Reels and YouTube Shorts have become associated with viral trends, such as challenges and popular dances. However, while certain content trends are fairly universal and can rack up views, they don’t always equal high engagement. Having a targeted audience helps generate engagement and sales, and this often comes from niche content. It…