- With 78% of consumers seeing social media as the fastest and most direct way to connect with brands, there is an emphasis on making sure your social media is responsive to your audience.
- Being a responsive brand, offering your audience reliable customer service and engaging content is one of the main things consumers are looking for in the brands the follow in social media.
- This means that your social media needs to be kept up to date with the information needed to talk about your brand. As what will be the first point of communication many people have with your brand, you need to make sure your social media not only says the right things, but also makes the best first impression.
Souce : https://sproutsocial.com/insights/marketing-tips-for-conscious-consumers/
