When two or more brands partner up in a special collaboration, the results can help them boost awareness of their products or services in new markets and potentially gain new customers. In the upcoming holiday season, brands that combine their marketing efforts can get their offerings in front of more consumers, capture the attention of…
Imagine gaining 15,000 billion media impressions in the space of a month, without doing anything. No advertising campaigns, no marketing. Just suddenly having a surge of online activity without even lifting a finger. Add to this a rise in sales and you have a fantastic deal. Seems almost too good to be true. But for…
Search engine optimization, or SEO, is one of the most important aspects of any business online. Ranking as high as possible is crucial to success, which means carefully following algorithm changes and adapting content and keywords. When Google makes a change, or there is a shift in consumer behavior online, SEO follows. We work extensively…
Tik Tok has had a big impact in a short space of time, powering into the public image. As the popularity of the short form video app rises, so too does the number of brands using the app. So how do you get your content to stand out? Tik Tok thrives on genuine and relatable…
Many different sectors and industries felt the economic strain in 2020, but small businesses, regardless of their wares, location or ethos, had to take the full force of the storm. As lockdown measures began across the world, many brick-and-mortar stores lost their connection to their audience, robbing them of the vast majority of their income.…
All digital marketing agencies today need to be able to provide clear metrics on their customers’ social media return on investment (ROI). It is surprising to me to still hear businesses comment that social media is optional and not measurable. This is definitely a risk that businesses can’t afford to take now that social media…
