- Tik Tok has had a big impact in a short space of time, powering into the public image. As the popularity of the short form video app rises, so too does the number of brands using the app. So how do you get your content to stand out?
- Tik Tok thrives on genuine and relatable content. Many brands have failed to realise this and as such, their content often falls well below what would be expected in engagement. Bringing videos which your audiences can connect with is vital.
- This can be achieved in a number of ways. Humour has brought success for many, with novel and entertaining shorts. Another successful approach is behind-the-scenes glimpses, offering the viewer a unique look at your industry that wouldn’t normally be available.
Source : https://www.forbes.com/sites/forbesagencycouncil/2021/08/27/the-rise-of-short-form-video-tiktok-is-changing-the-game/
