- Noted by Hubspot, many people turn to YouTube to learn or improve skills or their knowledge on a subject, with this especially prevalent in Generation Z and Generation X.
- Informational content can allow you to not only connect with your audience, but also educate and inform on products and services that your business provides.
- This in turn can show the knowledge your business has in its field, presenting the expertise that your brand can provide the viewer. Becoming a trusted source of information means that people are more likely to return to your content.Source: https://blog.hubspot.com/marketing/youtube-demographics
