Every marketer hopes their latest campaign will go viral. Without any surefire way to ensure that happens, however, they must employ unique strategies to build hype around their campaign and get more people interested and paying attention to their messaging. In 2022, a plethora of tools exist that marketers can use to increase the chances…
The seemingly instant popularity of the short-video platform TikTok took some marketers by surprise, and it has only continued to grow. While teenagers were initially viewed as the platform’s primary users and audience, and they certainly do spend a lot of time on it, TikTok’s reach has expanded dramatically. Today, it’s not uncommon for their…
Founder & President at Digital Marketing Experts – DMX Marketing, a Premier Google Partner Agency located in Toronto, Canada. Despite feeling like it dragged on for an entire decade, while also speeding past us all in a flash, 2021 has departed and 2022 is already here. As we dust ourselves off from the roller coaster that was…
In the modern digital age, your website is arguably your most important asset online. It is a hub for your work to branch off from, the base from which you build. The majority of the sales you make online, be it for products or services, will most likely come from your website. When it comes…
Newsletters have been around for centuries, their popularity fluctuating along with the state of the media as times change. While a company newsletter might seem like a marketing artifact of the past to some people, newsletters continue to be a great option for communicators who wish to control both the narrative around their organization and…
Hashtag campaigns can go viral quickly if enough social media users jump on the bandwagon. When brands are able to come up with a hashtag that captures the interest of audiences on social media platforms, the results can be phenomenal for their marketing. However, not just any old hashtag is going to produce these kinds…
