Whilst your Instagram Stories content is limited to 24 hours, with Highlights it can be saved to your profile, giving you a place to display your Stories for your audience. With this, you want to get the most out of the feature. One of the best ways you can utilize Stories Highlights is to showcase…
Professionals working in public relations use digital channels to connect with consumers and build relationships that create trust in the company and its offerings. Good PR can be a game-changer for a business that relies heavily upon a positive public perception to fuel its profitability. With so many aspects of communication and human connection evolving…
Live content for social media is seen as the most effective social media content according to Hubspot’s Marketing Strategy survey. Shown to be extremely popular among younger generations, it appears it is a main choice for many digital marketers. Of those asked, 68% said that audio chat rooms such as Clubhouse and Twitter Spaces were…
If there is one truth about agency life, it’s that it is never boring. Professionals who thrive in the busy fields of marketing, advertising and public relations have a taste for variety and always approach the many opportunities and challenges they face with an open, curious and innovative mindset. Ask any agency leader to tell…
Whilst it may lack the follower numbers of Instagram and Facebook, Twitter still remains one of the most important platforms for brands. Over time, your twitter handle may no longer reflect your brand. Heres what you need to know. You can change your handle whenever you like and unlike with Instagram, this can be done…
As mentioned earlier this week, engaging with your audience is a vital part to the success of your social media presence. With YouTube, it is crucial for increasing your subscribers and building your audience base. Making sure to pay attention to your audience shows to users that you care about them and want to build…
Google My Business has been renamed Google Business Profile as the search engine giant looks to move more of its business management features into Google Search, Maps and other Google apps. For now, little has changed aside from branding, but through the next few months more features will be moved from the My Business web…
When it comes to social media, many brands look simply to promote, focused on only their output. However, community building can play a vital part in your social strategy. Engaging, encouraging and growing your community can help users become invested in your brand, making them more likely to not only engage more with your content,…
Gone is the swipe up feature, in comes the link sticker. The new replacement feature of Instagram Stories, the link sticker allows you to generate more traffic and conversions. Once selected, it will allow you to add a link to your website. This can be used to promote a range of content and pages. For…
The short form video app has stormed forward and passed 1 billion active users in September. However, they are some other interesting statistics to remember about the app. One of the most important to keep in mind is that 63% of Tik Tok users are below the age of 30. Millennials and Gen Z are…