Video content has surged in popularity and in 2021, using short ‘snackable’ content on platforms like Tik Tok and Instagram Reels has become a fantastic tactic for engagement. However, other forms of video content can also be highly effective. Live video for example can be a great choice, with a Q&A explaining a product or…
Twitter may be smaller then likes of Facebook and Instagram, but it still holds massive popularity, with nearly half of all marketers citing the platform as their go-to for engaging with customers. So it is important to know when the best time to post is. Research by Sprout Social found that 10am to midday (Eastern…
For a social media platform that relies on visuals, it may seem strange to be talking about captions, but when well-written they can make a significant impact on your Instagram results. The captions purpose is to tell the rest of the story that was started by the image. Focus on what you are telling such…
Google has announced that it has changed how titles are created for search listings, with the search query no longer being used. Previously, the query put in by the user would formulate the title of the snippets for each search result. Google has said it now uses “the main visual title or headline shown on…
In the first quarter of 2021, mobile devices accounted for 54.8% of global website traffic. The statistics, from Statista, show that as smartphones have improved, the convenience of browsing on the move has drawn in more people. Because of this, the importance of having apps and online stores optimised for mobile users has increased. The…
Verifcation helps build credibility on any platform, showing you as a genuine and authentic presence. A brand with a verified brand account is going to be seen as far more trustworthy. The blue check mark verification badge moved back in May, 2021, to allowing users to request verification again, after the process was phased out…
You may have heard of online shopping or ecommerce, but what is social commerce? Put simply, it is buying and selling services or products directly on a social platform, such as Facebook or Instagram, connecting your store to millions of users. The emphasis of social commerce is that the customer never has to leave the…
YouTube has added video chapter previews and auto-translate captions to its search functions, allowing videos to reach a wider audience. The new timestamp previews will allow viewers to hover over particular sections of content to let them know what they are about to watch, or skip to the bits viewers want to see. The new…
Getting interactions and engagement from users is a major goal in any social media presence and interactive experiences are an amazing way to get people directly involved. Whilst this may sound like it may take a lot of work, this can be achieved with Instagram’s stories function. When creating a new story, the sticker tool…
Facebook, Instagram, Snapchat, YouTube, LinkedIn and even Slack all have a version of Stories. Whilst Instagram’s version may be the most succesful and well known, they all offer a fantastic route for engagement with users. Replies and reactions to stories on Instagram go to the brand’s DMs, providing a direct line of communication, offering a…