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Daily Archives: May 17, 2021

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What is social commerce and why you need to pay attention to it | DMX Marketing Experts

What is social commerce and why you need to pay attention to it

Blog, Digital Advertising, Digital MarketingBy TeamLMMay 17, 2021

You may have heard of online shopping or ecommerce, but what is social commerce? Put simply, it is buying and selling services or products directly on a social platform, such as Facebook or Instagram, connecting your store to millions of users. The emphasis of social commerce is that the customer never has to leave the…

Instagram Reach vs Impressions: what do they actually mean? | DMX Marketing Experts

Instagram Reach vs Impressions: what do they actually mean?

Blog, Digital Advertising, Digital Marketing, InstagramBy TeamLMMay 17, 2021

For those not in the know, ‘Impressions’ and ‘Reach’ may seem like random words being thrown around, however knowing what they mean is important for getting the best out of Instagram. Put into the simplest terms, Reach is the total number of people who see your content, whilst Impressions is the number of times your…

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