- Facebook, Instagram, Snapchat, YouTube, LinkedIn and even Slack all have a version of Stories. Whilst Instagram’s version may be the most succesful and well known, they all offer a fantastic route for engagement with users.
- Replies and reactions to stories on Instagram go to the brand’s DMs, providing a direct line of communication, offering a great opportunity to build a 1-on-1 connection.
- With most platforms, stories ‘self-destruct’ after 24 hours, providing a unique exclusivity to each one. As well as this, most platforms also show stories at the top of the app, making it the first thing users see.
Sources : https://sproutsocial.com/insights/types-of-social-media-content/
