A recent survey by Sprout Social has found that social media users are more likely to purchase items through social commerce if they hold knowledge of that brand. 80% of answers indicated they were more likely to do so of they had familiarity with the brand. 34% also said that they used social media to…
Whilst viral content is often heralded, for your brand prescence on social media, you want to aim instead for providing your audience with strong customer service, transparency and engagement. Data from the Sprout Social Index shows that whilst marketers put memorable content as one of the main factors of a good brand on social media,…
Live content for social media has become extremely popular in the last few years, and provides the perfect opportunity to be repurposed to create other types of online content. A livestream can be trimmed and edited to take smaller parts of it to be used for social media. This can allow you to not only…
For consumers, social media has become one of the main ways to contact brands when they need customer support, with platforms such as Facebook and Instagram being among the most popular. A survey by Hubspot found that whilst email and calls are still the prefered ways to reach customer service, social media has become a…
Whilst your Instagram Stories content is limited to 24 hours, with Highlights it can be saved to your profile, giving you a place to display your Stories for your audience. With this, you want to get the most out of the feature. One of the best ways you can utilize Stories Highlights is to showcase…
Whilst it may lack the follower numbers of Instagram and Facebook, Twitter still remains one of the most important platforms for brands. Over time, your twitter handle may no longer reflect your brand. Heres what you need to know. You can change your handle whenever you like and unlike with Instagram, this can be done…
As mentioned earlier this week, engaging with your audience is a vital part to the success of your social media presence. With YouTube, it is crucial for increasing your subscribers and building your audience base. Making sure to pay attention to your audience shows to users that you care about them and want to build…
The short form video app has stormed forward and passed 1 billion active users in September. However, they are some other interesting statistics to remember about the app. One of the most important to keep in mind is that 63% of Tik Tok users are below the age of 30. Millennials and Gen Z are…
For many consumers, social media has become the first place to engage with brands. This can be for researching products and services or to ask questions. For the latter, your social media needs to be able to keep up. Staistics from Sprout Social show that 49% of people on social media are likely to unfollow…
Every single social media platform out there is changing and remodeling, which includes adding, removing and modifying features. Instagram is no different and to make sure your content is at it’s best, you need to be aware of these changes. Keeping up with new or upcoming features can help you better utilize them for your…