Instagram Reels has a major difference with Stories, which is namely the exposure you can get. With Stories, you are limited to your content being shown to those already in your network. Different case with Reels however. Through the Explore feed and hashtags, Reels can be easily discovered, opening up your brand to new users…
Instagram Stories is used by more then 500 million accounts on a regular basis, with many people following businesses to see the Stories they produce. As the first thing users see when they open the app, Stories is the perfect place to engage. Stories bring in your biggest fans and provide the perfect place to…
One third of the most viewed Instagram Stories are from businesses, according to the social media platform. Along with this, 50% of businesses create at least 1 story per month. With 500 million users every day, Stories has become one of the most popular social media formats. Utilizing it in your strategy can allow you…
Whilst conversions on Instagram are no easy walk in the park, they are easier then they once were and providing shareable, clickable links on Instagram can be done in multiple different ways. Your bio is the first place to make sure your followers can link through, but other methods like captions for IGTV or Reels,…
While it may have begun as a photo-based app, Instagram has branched out and now provides a range of different formats for you to engage with users. Using a range of them, instead of limiting to just one can help not only reach more users, but better engage too. Video is the major format in…
For those not in the know, ‘Impressions’ and ‘Reach’ may seem like random words being thrown around, however knowing what they mean is important for getting the best out of Instagram. Put into the simplest terms, Reach is the total number of people who see your content, whilst Impressions is the number of times your…
Getting interactions and engagement from users is a major goal in any social media presence and interactive experiences are an amazing way to get people directly involved. Whilst this may sound like it may take a lot of work, this can be achieved with Instagram’s stories function. When creating a new story, the sticker tool…
Getting more organic exposure and engagement on social media is key, Instagram is no exception. With the platform shifting to have more of a focus on video content, Reels and IGTV are a great place to connect with audiences. Whilst Instagram Reels and IGTV may have their own designated spaces, you can still boost their…
The social media platform has begun testing ads for the Instagram Shop tab. The adverts will present either a single image or a carousel of images, with the feature being tested in the U.S. for mobile users. This comes as ecommerce options on social media have become more popular, with many looking to apps such…
Instagram’s response to success of Tik Tok, Reels allows you to post short-form videos, with currently a limit of 60 seconds on video length. Launched in August of last year, it has become widely used, especially amongst the younger generations. Similar Tik Tok and YouTube Shorts, viral challenges, audio clips and trends are the main…