Black Friday and Cyber Monday are not just any shopping days; they are retail extravaganzas that offer businesses a golden opportunity to boost sales and create holiday season excitement. However, the digital era has reshaped the way we approach these shopping bonanzas. Online businesses, in particular, need to harness the power of digital marketing services…
Email marketing provideskne of the best ways to keep current customers in touch with your brand, presenting your newest products, services and updates directly to them. Making sure to make the most of this is important. 59% of customers say that emails from brands have influenced their decision to purchase items, with just over half…
Making sure to personalise communication to customers is a must, with statistics showing 52% of online customers are likely to shop at a different site if the company fails to personalise their messaging to them. For brands that do personalise, customers are much more likely to trust, with 57% being willing overlook any safety concerns…
Email marketing is a great way to get information straight to your customers. However, you don’t want another generic newsletter that will simply slide past the attention of the reader. One of the main things audiences look for is interactivity. It makes the email far more engaging and fun to read, whilst also being a…
Email marketing is an extremely useful and effective way to engage with you audience. Personalised newsletters talking about new offers, products and updates with the brand is a great way to engage you existing customer base. However, more and more people are checking their emails with a mobile device then a desktop, with Wolfgang Digital’s…
Email marketing remains a successful way to connect with your audience, especially in 2021. However, even the smallest touches of personalisation help better engage recipients and establish a stronger connection. Statistics by Campaign Monitor show that emails with a personalised subject line are 26% more likely to be opened. By addressing the email directly to…
Email marketing holds a customer acquisition rate that is 40x more effective then either Facebook or Twitter can achieve. Despite the dominance of social media, email marketing still stands ahead. Matched with a high Return of Investment (ROI), sitting at US$1 spent generating $38, email marketing is incredibly useful for the growth of business, acquiring…
Whilst many have said that email marketing is dead, it is in fact continuing to be a top performing channel for marketers. According to Litmus, every dollar (US) that brands invest in email marketing receives an ROI of $42 in return with 77% of marketers saying email is one of the two most effective marketing…
The State of Email Marketing in 2020 report by Hubspot has shown email marketing to have had a strong 2020, with 78% of marketers seeing an increase in engagement in the last 12 months The statistics also showed a strong preference among millennials, with 73% preferring communications from business to be via email Email marketing…
The amount of email users in the world is to go past 4.4 billion in 2024, having reached 3.9 billion in 2019, according to new statistics from Statista. 43% of emails opened were by a mobile device, which shows a growing trend over traditional desktop computers. This data, released in January 2021, points towards a…