- Email marketing remains a successful way to connect with your audience, especially in 2021. However, even the smallest touches of personalisation help better engage recipients and establish a stronger connection.
- Statistics by Campaign Monitor show that emails with a personalised subject line are 26% more likely to be opened. By addressing the email directly to them, it presents it as if it is only for them, not a generic newsletter email sent to everyone on a list.
- It is not just in how often emails are opened either. Experian found that personalised emails see 6 times higher transaction rates, as audiences look for content that is not only relevant to them, but feels like it was meant for them alone.
Source : https://influencermarketinghub.com/email-marketing-predictions/
