- Email marketing holds a customer acquisition rate that is 40x more effective then either Facebook or Twitter can achieve. Despite the dominance of social media, email marketing still stands ahead.
- Matched with a high Return of Investment (ROI), sitting at US$1 spent generating $38, email marketing is incredibly useful for the growth of business, acquiring new customers and launching new products.
- Email marketing is more powerful then ever, with more and more people checking their emails whilst on mobile devices, with just over 40% doing so in 2015 according to studies at the time.
- With so many checking emails on mobile devices, making sure sites are optimised for mobile users is a crucial aspect.
Source : https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/
