People enjoy hearing a good story and using narrative stories in your marketing helps your audience better understand the services and products your provide, as they can see themselves in the story, such as a look at a customer’s journey with a service you offer. For example, a narrative looking at how a course you…
Instagram Reels is to start including ads, Facebook has announced, having tested them for users in Australia, Brazil, India and Germany. They will now be rolled out globally, with the ads vertically oriented and at a maximum of 30 seconds long. Prior to this, the company had seen to be focused on growing its platform…
Canada’s ecommerce market has seen massive growth in the last year, reaching 75%, making it the second-fastest-growing ecommerce in the world after Argentina. The total share of retail ecommerce sales went from 6.9% in 2019 to 12.7% last year, with it expected to increase to 13.4% in 2021 and rise to 17.2% by 2025. The…
Google has unveiled the latest updates that are coming to the Google Analytics platform, such as privacy-safe customer insights and making the system easier to use and more intuitive. The new “privacy-safe solutions” are designed to allow advertisers to still optimise performance when conversion data is not available. Modelled data and observed data will be…
Whilst many have called out the death of blogging, it still stands as one of the best ways to connect with audiences. Recent statistics from Hubspot show that 33% of people who read blog posts do so to learn or be educated on a subject. Posts such as tutorial videos, guides or factual infographics can…
Ecommerce sales continue to go from strength to strength in Canada as ecommerce retail sales for the first quarter of 2021 rose 87.6% compared to same time last year. Overall, ecommerce retail sales in Canada have made up 6.7% of all total sales in the last 12 months, including click and collect services. This number…
As social media continues to become more and more popular, social commerce, selling directly within a social media platform, is set to be a major way brands interact with their audiences and customers. The State of Social Media Investment Report by Sprout Social found that 79% of companies asked saw themselves selling on a social…
Conversational marketing is set to be a major tool in 2021, as the use of live text and chat boxes is used by more websites. With live chat holding a customer satisfaction rate of 85%, it is easy to see that it is popular. Able to interact with customers in real time, it also provides…
As the importance of content writing becomes more apparent with the rise of ecommerce, educational content is a great way to win trust with your audience. By providing answers to their questions, you attract interested potential customers and convert them into leads and engagement. Educational content is also a significant way to retain current customers,…
A Deloitte study showed that 36% of customers are more willing to purchase products when it has been part of personalised content, with 31# saying they wished more content was personalised. As ecommerce grows in both the amount of stores online and in usage by consumers, brands need to look for new ways to engage…