With more then 500 million monthly active users, it is clear to see the popularity of Tik Tok. If you are unfamiliar, it allows users to post looping videos of 15 to 60 seconds, similar to discontinued app, Vine. Finding massive popularity with the younger generations, the platform sees content such as montages, duets (combining…
Instagram Stories is no new phenomenon, but it still holds one of the best ways to engage and connect with your audience. The temporary 24-hour content form can allow you to be more creative and unique, exclusively to your audience. Either in static photo or video form, the limited time frame provides a scarcity and…
As customers are more wary of brands and online marketing, providing authenticity can help show the human side of your company, often providing reliability and engaging content. From behind-the-scene glimpses to how your company works to humours posts about day to day life in your business, they can resonate well with audiences, showing the real…
Most consumers wont simply trust a brand with out a great deal of trust. Authenticity is a fantastic way to bridge this gap and present the human side of your company through social media. As noted by Hubspot, authenticity in 2021 will be especially vital, with the effects of the global pandemic and numerous major…
Google has announced new shopping integrations with several ecommerce platforms to enable businesses to show their products for free with Google. This is alongside new buying options for customers when discovering brands. Once a found, Google now shows a summary list of each purchasing option offered by the seller. Google had also announced new ad…
Shorter form content, often dubbed ‘snackable’ content, can connect well with audiences as they get across their message quickly, a valued factor in the world of social media. Infographics provide not only short-form content to the audience, but can also convey a large amount information in a relatively small space. They provide meaningful content but…
Short-form content has seen great success in 2020 and into 2021, with Instagram Reels and Tik Tok seeing massive popularity. The latter became the most popular app downloaded last year, with 1.1 billion active users. With social media, holding a users attention for long periods of time is much harder then with shorter, ‘snackable’ content.…
Data from Content Marketing Institute shows that the two main reasons for using interactive content among marketers are engagement and educating the audience. Utility and engagement work well together and it is a smart move to emphasise the utility of your brand. Content that educates and informs users helps show your company as a reliable…
Research from the Index shows that 68% of consumers want images and 50% look for video content to engage with on social media, putting them far higher then simple text-only content. Whilst platforms such as Instagram are based around image sharing in posts, using images or videos is a useful way to better engage with…
43% of consumers have increased their use of social media to discover new products and brands, according to survey results by Sprout Social. For many, the way to find out what’s available is through social media platforms such as Instagram. As social media becomes the first step for many customers to discover brands, profile optimisation…