- Research from the Index shows that 68% of consumers want images and 50% look for video content to engage with on social media, putting them far higher then simple text-only content.
- Whilst platforms such as Instagram are based around image sharing in posts, using images or videos is a useful way to better engage with users. From condensing large amounts of information into a short video to better explain a topic to a image illustrating part of the post, both can help draw more interaction from social media users.
- When reviewing content, posts that are just text and received high engagement should be looked at to see if the topics can be turned into visual or video content as to increase engagement.
Source : https://sproutsocial.com/insights/stats-for-marketing-in-2021/
