- Data from Content Marketing Institute shows that the two main reasons for using interactive content among marketers are engagement and educating the audience.
- Utility and engagement work well together and it is a smart move to emphasise the utility of your brand. Content that educates and informs users helps show your company as a reliable and trustworthy source of information.
- Infographics, blog posts, videos and downloadable content, among others, are great ways to engage potential customers and establish a connection with the audience.
Source : https://blog.hubspot.com/marketing/proven-social-media-engagement-strategies
