A potential sign of the changing landscape of digital content creation, Tik Tok is set to be the major sponsor for VidCon 2021, taking over from YouTube who was the previous main sponsor since 2013. This points to a shift in the video app landscape, not just in content creation but in marketing and popularity…
With more then 500 million monthly active users, it is clear to see the popularity of Tik Tok. If you are unfamiliar, it allows users to post looping videos of 15 to 60 seconds, similar to discontinued app, Vine. Finding massive popularity with the younger generations, the platform sees content such as montages, duets (combining…
Short-form content has seen great success in 2020 and into 2021, with Instagram Reels and Tik Tok seeing massive popularity. The latter became the most popular app downloaded last year, with 1.1 billion active users. With social media, holding a users attention for long periods of time is much harder then with shorter, ‘snackable’ content.…
Tik Tok has announced a partnership with brand safety platform OpenSlate to help make sure that adverts and branded content do not appear near questionable content on the platform This will allow advertisers to select where their adverts run on the app, helping avoid potential concerns of products being displayed next to harmful, controversial…
The video sharing app announced that small businesses who pay for advertising on Tik Tok will receive additional advertising free as part of an initiative to help promote smaller companies Tik Tok, who only this week managed to pull themselves away from a political dispute between the U.S. and China, have said the scheme will…