- Tik Tok has announced a partnership with brand safety platform OpenSlate to help make sure that adverts and branded content do not appear near questionable content on the platform
- This will allow advertisers to select where their adverts run on the app, helping avoid potential concerns of products being displayed next to harmful, controversial or unsuitable content
- Tik Tok has been banned in India, Indonesia and Pakistan due to content concerns and has been put under criticism for failing to protect the data of the app’s younger users. This move sees the company look to ensure that it is a reliable place for advertisers
