- YouTube has begun work testing a new tagging system to allow creators to tag products displayed in videos, as a potential path to direct shopping options on the platform
- YouTube has previously released features in attempts to venture into ecommerce. In 2018, it released a merchandise ‘shelf’ for videos featuring product tie-ins or advertising, and a ‘merch alerts’ feature for live streams earlier this year
- YouTube is not the only video platform that is attempting to take a slice of the ecommerce market. Tik Tok has begun testing tappable product links on videos last year. ‘Douyin’, the Chinese version of Tik Tok has seen significant monetization success via ecommerce integrations
