The search engine giant has announced the launch of a new crawl stats report in Google Search Console, aimed at making it easier to spot issues with Google Crawling The new report will offer new data, including comprehensive summaries, detail information on host status and total crawl requests The new influx of data and options…
Snap Inc has announced that the rise in users, thanks to Covid-19 and lockdown measures, has petered out sooner then expected, with their new estimate lower then originally. Stock prices fell 11% at the news before eventually paring losses to 6% The amount of daily active users, something often closely watched by investors and…
Advertisers are still wary of advertising on social media, despite Facebook, Twitter and YouTube all agreeing that they would do more to curb harmful content on their sites Both Unilever and Coca-Cola still remain paused from advertising with either Facebook or Twitter, with many other companies choosing to remain cautious “Brands are very concerned…
Google has begun to notify advertisers that they will stop showing search queries that triggered their adverts where there is not “significant” data The search engine giant has not said what defines “significant” for them and has left many advertisers both confused and angry with the little communication around this announcement Digital agency Seer…
YouTube has begun work testing a new tagging system to allow creators to tag products displayed in videos, as a potential path to direct shopping options on the platform YouTube has previously released features in attempts to venture into ecommerce. In 2018, it released a merchandise ‘shelf’ for videos featuring product tie-ins or advertising,…
Pinterest has seen 50 million new customers since the beginning of the Covid-19 pandemic as the visual search engine attracts more and more users spending online In the same time period, it saw its number of advertisers increase rapidly as well. Though Pinterest has yet to give an official number on this rise, it…
Since Google’s change to limit search queries it reports to advertisers, it has been reported that adverts have had less visibility, with a large drop in search queries relating to ad formats and device types A report released by performance agency Tinuiti saw a ‘significant drop’, with desktop text ads falling from 98% in…
Google finds its self in hot water as small businesses are coming forward to say they cannot compete due to how prominent Google makes certain adverts Smaller businesses are saying prominence is being given to larger companies as they can spend more on advertising. Google currently holds 90% of global internet searches and is…
Advertising on tablet devices has dropped, going from a 5% growth in the 3rd quarter last year to a 22% decrease at the start of 2020 The statistics, collected by Tinuti advertisers, show that the decrease has only escalated since March of this year, going down to a 45% decrease in the 2nd and…
The video sharing app announced that small businesses who pay for advertising on Tik Tok will receive additional advertising free as part of an initiative to help promote smaller companies Tik Tok, who only this week managed to pull themselves away from a political dispute between the U.S. and China, have said the scheme will…