- Since Google’s change to limit search queries it reports to advertisers, it has been reported that adverts have had less visibility, with a large drop in search queries relating to ad formats and device types
- A report released by performance agency Tinuiti saw a ‘significant drop’, with desktop text ads falling from 98% in August to 74% in September
- Tablet and phone adverts saw similar drops in the same period. The cost per conversion, relative to search query traffic for adverts, of desktop, tablet and phone with Google has risen. This report comes as Google is seeing more advert revenue as ecommerce growth pushes the online sales
