Statistics by Sprout Social report that 91% of people believe in social media’s power to connect people, with 64% wanting brands to connect with them. Consumer expectations for brands have shifted from a decade ago, with 72% asked saying that they went brands to be positive contributors to society, with 64% highlighting a need go…
Video content is being used more and more to connect with audiences, as its ability to convey large amounts of information in a short space of time can help inform and tell stories with ease. Statistics from Think with Google show that 70% of viewers on YouTube watch videos to help with a problem and…
A study by Cisco estimates that by 2022, 82% of all online content will be video content. The massive popularity of video content has only increased and shows no signs of stopping, making it important to use to engage with audiences. As social video booms, short form video content, such as with Tik Tok and…
With 500 million users, Instagram Stories is extremely popular, with more people then there are users on Snapchat. Diversifying strategies to use Instagram Stories can help connect with target audiences and keep visibility for followers. Allowing for a in-the-moment style approach to social media, Instagram Stories gives businesses the ability to engage audiences, humanising and…
Value-driven content helps show your audience the importance of your services and products, helping produce a positive and helpful image for your brand. Core DNA, who put value-driven content as 1 of the 10 biggest content marketing trends for 2021, noted that people are far less willing to share their information in exchange for mediocre…
As the importance of content writing becomes more apparent with the rise of ecommerce, educational content is a great way to win trust with your audience. By providing answers to their questions, you attract interested potential customers and convert them into leads and engagement. Educational content is also a significant way to retain current customers,…
A Deloitte study showed that 36% of customers are more willing to purchase products when it has been part of personalised content, with 31# saying they wished more content was personalised. As ecommerce grows in both the amount of stores online and in usage by consumers, brands need to look for new ways to engage…
27.2% of worldwide viewers watch more then 10 hours of online videos on a weekly basis, with another 28% watching between 4 to 10 hours (Statista). The large audience presents a perfect opportunity to connect further with audiences. The rise of ecommerce has illustrated the importance of content, with video content among the most consumed…