- With 500 million users, Instagram Stories is extremely popular, with more people then there are users on Snapchat. Diversifying strategies to use Instagram Stories can help connect with target audiences and keep visibility for followers.
- Allowing for a in-the-moment style approach to social media, Instagram Stories gives businesses the ability to engage audiences, humanising and giving transparency to the brand.
- Whilst posts have to compete for the attention of users, for a higher spot, Stories always appear at the top of the list, allowing them to be instantly visible and helping audiences stay engaged.
Source : https://thrivehive.com/10-reasons-to-use-instagram-stories-for-business/
https://blog.hootsuite.com/how-to-use-instagram-stories/
