- Live content for social media is seen as the most effective social media content according to Hubspot’s Marketing Strategy survey. Shown to be extremely popular among younger generations, it appears it is a main choice for many digital marketers.
- Of those asked, 68% said that audio chat rooms such as Clubhouse and Twitter Spaces were the most effective, with 59% saying the same for live video. 96% of those who are already investing in live audio intend to spend the same amount or more in 2022.
- Live content can bring across the authentic and relatable, with interactive features such as live chats and comments being extremely popular with social media users, offering them a chance to directly engage with the creators or in this case, brands.
Source : https://blog.hubspot.com/marketing/marketing-trends
