Live content for social media is seen as the most effective social media content according to Hubspot’s Marketing Strategy survey. Shown to be extremely popular among younger generations, it appears it is a main choice for many digital marketers. Of those asked, 68% said that audio chat rooms such as Clubhouse and Twitter Spaces were…
The former is designed to allow brands to advertise with a carousel format on their profile page, giving user the ability to scroll through a handful of products. Shoppable Twitter Cards work through organic tweets, with direct links to a product or shopping page generating a “shop” button and p As more people shop online,…
Twitter may be smaller then likes of Facebook and Instagram, but it still holds massive popularity, with nearly half of all marketers citing the platform as their go-to for engaging with customers. So it is important to know when the best time to post is. Research by Sprout Social found that 10am to midday (Eastern…
Verifcation helps build credibility on any platform, showing you as a genuine and authentic presence. A brand with a verified brand account is going to be seen as far more trustworthy. The blue check mark verification badge moved back in May, 2021, to allowing users to request verification again, after the process was phased out…
Advertisers are still wary of advertising on social media, despite Facebook, Twitter and YouTube all agreeing that they would do more to curb harmful content on their sites Both Unilever and Coca-Cola still remain paused from advertising with either Facebook or Twitter, with many other companies choosing to remain cautious “Brands are very concerned…
The more people who follow you on Twitter, the more influence and networking opportunities you have. Thus, it makes sense to try and build a following. Here are some best practices on getting others to follow you: 1) Follow Them There’s an almost automatic reaction to follow people who follow…