- Statistics from the Sprout Social Index found that learning about new products and services is why 57% of consumers follow brands on social media, with another 47% doing so to learn about company news.
- Once following, 91% will visit the brand’s website, 89% will buy from that brand and 85% will recommend a product or service to a friend or family member.
- On the opposite side, the main 4 reasons given for people unfollow brands were poor product quality (49%), poor customer service (49%), irrelevant content (45%) and too many adverts (45%).
Source : https://sproutsocial.com/insights/social-media-statistics/?amp
