- Google has announced its “Privacy Sandbox” initiative, which will allow for more personalized adverts that do not require unique ID’s or individual cross site tracking
- This news comes as Google is also ending support for 3rd part cookies by 2022. This comes as Google, along with several other social media companies are facing intense scrutiny in the U.S, Canada and further afield for data collection and other practices
- The initiative comes as Google reviled the results of findings into the preliminary testing of audience cohorts – the process being used to personalize adverts more effectively
